As a country, Korea places great cultural value on beauty, a tradition that dates back deep into its history. Eastern Asian principles generally focus on preventative care, nourishment, and health.
Korea has “Hanbang skincare,” a branch of skincare rooted in traditional practices that use herbs, plant extracts, and techniques based on Traditional Korean Medicine (TKM). These natural ingredients are intended to heal, soothe, hydrate, and strengthen the skin's barrier. With such an effective foundation, there is often a focus on innovation in messenger technology to enhance the efficacy of this holistic approach.
Koreans start their skincare routines at a young age, and this practice is not limited to women; men in Korea also take great care of their skin and appearance. It is a country that prides itself on looking one’s best.
Since experiencing true economic growth in the 1990s, Korea has learned to leverage technology, pop culture, and beauty as economic drivers. They have finally surpassed France in the Japanese market, which it held for nearly 30 years, earning K-beauty the title of “Icon of Reversal.”
Ultimately, Korea is ahead of the rest of the world due to the Korean people's commitment to skincare and its role as a significant economic driver for such a small country. Skincare is a way of life in Korea; it is fundamental.